.au
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The .au domain extension is the country code top-level domain (ccTLD) for Australia. It’s used primarily by businesses, organizations, and individuals with a connection to Australia.
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The .au domain was introduced in 1986 and is managed by auDA (Australian Domain Administration). The .au extension is a trusted symbol of Australian identity and presence on the internet.
whois.auda.org.au
www.auda.org.au/doma…s/au-domains
The .au domain extension is a trusted and recognizable online space for entities connected to Australia. Managed by auDA, it ensures a local and legitimate presence. Whether you’re a business, a government agency, or an individual, a .au domain helps you highlight your connection to Australia.
Benefits
Owning a domain name with the .au domain extension carries with it a number of valuable benefits. Firstly it helps to establish your brand as Australian providing your site with a local national reputation which extends trust and reliability to your audience. Additionally it assures web users that they're dealing with an Australian entity which can invoke a sense of security for those within the country. Moreover a .au domain extension can boost your SEO rankings especially within Australia making it easier for your local customers to find you online. Lastly having this extension can deter cyber squatters due to the stricter eligibility rules.
Facts
The .au domain extension is the internet country code top-level domain for Australia established in 1986. Administered by .au Domain Administration this domain extension has particular stringent rules for registration requiring a close connection to Australia like an Australian business number. It also prohibits direct registration of second-level domains so domains must be third-level like .com.au or .net.au. As of 2018 changes to these rules now mean applications for second-level domains are being considered to be rolled out potentially in the future.
Summary
The .au domain extension is the internet country code for Australia established in 1986. Managed by .au Domain Administration (auDA) it's typically used by entities connected with Australia such as businesses organizations and individuals. A variety of second-level domains exist under .au including .com.au and .net.au for commercial entities .org.au for non-profit organizations and .edu.au for educational institutions. Registration of a .au domain requires a connection to Australia which can be citizenship residency or a registered trademark.
Uses
The .au domain extension is commonly used by individuals and businesses based in or targeting Australia. For businesses using a .au domain can help to project a local identity and could inspire trust from Australian customers as it signifies localized content or services. Apart from businesses individuals might use the .au extension to create a personal blog or website to share their interests or ideas which can regulate the target audience towards Australians. Ultimately this domain extension can aid in securing an online identity associated with Australia's digital space and ensuring relevance in local search engine results.
FAQ
What is a .au domain name? - A .au domain name is the internet country code top-level domain (ccTLD) for Australia. It is used by individuals businesses and organizations based in Australia. The administration and regulation of .au domains are overseen by .au Domain Administration (auDA). - Why should I use a .au extension? - Using a .au domain name extension can enhance your website's credibility in Australia by showing your connection to the Australian community. This domain might also increase your search engine ranking in the country as locals often trust sites with .au extensions over others. It is beneficial for businesses targeting Australian customers or entities wanting to make their Australian presence clear. - Who is able to buy a .au domain name? - To purchase a .au domain name the buyer must be an Australian registered company or a business with a registered business number (ABN ACN RBN). However foreign organisations and individuals with a close connection to Australia like the owner of an Australian trademark can also purchase a .au domain name. Notably .au domains are often intended for commercial use and must be directly related to the commercial activity described in the domain's registration. - Where can I buy a .au domain name? - A .au domain name can be purchased from any of the providers in the <a href="#registrars">Registrars list</a>. -